Who Is Hispanic An Individual Of Cuban - 928 Words

Who is Hispanic? The conceptual definition for the word Hispanic used in this paper is: an individual of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish-speaking country, culture or origin. This conception of the word Hispanic is board because it includes all people with ties to a Latin American country or country with Spanish culture, while remaining specific by maintaining that that these connections are through origin or culture. Every ten years the U.S. government issues the decennial census which collects data about the actual count of people residing in the United States. The census contains questions pertaining to race and ethnicity, and these items are collected using self-identification surveys. The ethnic and racial categories available on the census are defined by The U.S. Office of Management and Budget (OMB). When self-identifying on the census, respondents must choose the ethnic background and race(s) that most closely resemble their own. The OMB defines Latino or Hispanic as, â€Å"a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin, regardless of race,† (â€Å"About-About Hispanic Origin†). The OMB mandates that government agencies use Hispanic/Latino or not Hispanic/Latino as the minimum necessary ethnicities when collecting and reporting data, (â€Å"Hispanic Origin†). Hispanic/Latino are used as a â€Å"panethnic,† (Mora) or umbrella classification in the ethnicity category and Hispanic/Latino orShow MoreRelatedThe Issue of Immigration: The Hispanic-American Diversity1456 Words   |  6 Pagesdirected toward individuals identified with Hispanic cultures (Guittierrez, 2006). There is a misconception among many Americans that all Hispanic cultures are identical in religion, linguistic, political, social, and family conventions and this misconception too often leads to biases and prejudices that create barriers. In reality, there are a many similarities between Hispanic groups but there are also many differences that characterize each group as being unique. Among the Hispanic groups thatRead MoreHispanics in the USA Essay1070 Words   |  5 PagesToday, the Hispanic population has grown tremendously over the years. We have watched the Hispanics community growth rate grow faster than any other racial and ethnic group in the nation. The Hispanic culture and community has populated all around the United States, introducing new traditions and customs. I was traveling to different to city in the States, I notice the wide spread growth of Hispanic communities, For Instance in Miami the Cuban and El Salvadoran culture is heavy populate in the areaRead MoreDiversity in the Hispanic Culture1225 Words   |  5 PagesDiversity in the Hispanic Culture Diversity in the Hispanic Culture The Hispanic community accounts for the largest minority in the United States. The United States Census Bureau reported as of July 2006, the percentage of Hispanics in the nation had grown to 15. This percentage excludes the 3.9 million Puerto Ricans whom call America their home. This number puts the United States ranking third worldwide for largest Hispanic populations, with Mexico and Colombia holding the first and secondRead MoreHispanic Culture1429 Words   |  6 PagesStates. They settled primarily in California, Florida, Massachusetts, and Washington, D.C. The civil war in Nicaragua in the year 1980 drove an estimated 800,000 Nicaraguan immigrants to the United States Mexican Americans are the most prevalent Hispanic group within the United States. Their history can be dated to four centuries within America, contrasting in different regions. In States like California, Texas, New Mexico, Arizona, and Nevada have great amounts of Mexican Americans. (MexicanRead MoreHispanic American Diversity Paper1544 Words   |  7 PagesHispanic American Diversity Paper Introduction The United States is known as the melting pot because of the many different cultures that live here. Hispanics make up 35.3 million according to the 2000 census. Many people don’t realize that within the Hispanic culture there are many different groups. The different groups have different linguistic, political, social, economic, religion, and statues. Most Hispanics see themselves in terms of their individual ethnic identity, as Mexican AmericanRead MoreThe Hispanic-American Experience1695 Words   |  7 Pagesand succeed in a land that individuals are determined to call their own. Almost every immigrant that has entered the United States has done so in hopes of finding a better life for themselves and for their families. For most Hispanic-Americans, the goal was the same. Hispanic-Americans come from a variety of different Spanish-speaking countries. Just as the wave of immigrants from Europe came to the United States of America in the late 1800s and early 1900s, Hispani cs came from places like MexicoRead MoreTest Questions: Hispanic and Latino American Diversity1305 Words   |  6 PagesWeek 7 Test- Hispanic/Latino American Diversity Part I. Each question is worth 3 points. For multiple choice questions, use highlight or bold to mark your answers. 1. The development of solidarity between ethnic subgroups, as reflected in the terms Hispanic and Asian Americans is called a. symbolic ethnicity b. ethnic solidarity c. panethnicity d. ethnic paradox 2. The common heritage of Hispanics is a. culture. b. race. c. language. d. all of these 3. At the beginningRead MoreEssay about Education Challenges Facing Hispanics in the United States1413 Words   |  6 Pages When one thinks about Hispanics, all too often the image of a field full of migrant workers picking fruit or vegetables in the hot sun comes to mind. This has become the stereotypical picture of a people whose determination and character are as strong or stronger than that of the Polish, Jewish, Greek, or Italian who arrived in the United States in the early 1900s. Then, the center of the new beginning for each immigrant family was an education. An education was the ladder by which the childrenRead MoreHispanic/Latino Culture Essay706 Words   |  3 PagesHISPANIC/LATINO CULTURE Hispanics or Latinos are defined as a people of Mexican, Puerto Rican, Cuban, South or Central American, or other Spanish speaking culture. This term â€Å"Hispanics† was created by the U.S. federal government in the early 1970’s to refer to Americans born in a Spanish speaking nation or with ancestry to Spanish territories. Hispanics people are vibrant, socializing, and fun loving people. Among various facts associated to this culture is that they have a deep sense of involvementRead MoreStereotypes Of The Latina Woman1532 Words   |  7 PagesAmerican Pro Seminar course, I noticed how unique and extraordinary each young lady in the class was. Even though they were all of Latin American descent, they differed in so many ways. I also noted that these ladies were different than the Latina individuals that I had previously seen in the media. Captivated by how intelligent and distinctive my colleagues were, I was prompted to write my research paper on the different stereo types of the Latina woman and how I perceive them to be inaccurate. Latinas

Lack of Interest in Reading Among Studets - 1328 Words

LACK OF INTEREST IN READING AMONG STUDENTS. Lack of a reading culture among students has been a persistent sore in the eyes of many organizations. Concerted efforts being made by these in ensuring that the seeds of this culture are sown are a manifestation of their recognition that it is only a literate and knowledgeable society that can fully participate in and positively contribute toNational development. The role of a library as a source of information to students in improving education standards and promoting functional literacy programmes in the rural areas with a view of improving the livelihoods of adults/parents who never had a chance of attaining formal education or dropped out of school. It further outlines the role of ICT in†¦show more content†¦When they reach uni, it’s even more difficult to inculcate that culture†. â€Å"Yet, sometimes it makes me feel like saying that we should not allow students in University if they do not like/love reading. I suspect that if that criterion were to be, we would have only a handful of students, if any!†. â€Å"Student who doesn’t like to read should never ever be allowed to follow a course at university level. What if a student decides to read about things from the internet? We are still learning although not by reading a book† Muhammad Luqman Hakim bin Mohd Sa’ad, 22, said. â€Å"Perhaps if I could get myself books of actual movies that would really have enticed me into reading more and more since now I haven’t seen many such books at the market or the USIM library as another said the casual stuffs are indeed boring and these are what we actually have stocked in our library†. â€Å"In my opinion, the thing is that students are not so keen to buy a book (ok let’s mention it..an expensive book) for just one semester and then afterwards leave it aside. But there are other ways of reading as mentioned. Subscriptions at the libraries. As i mention it now, it’s been what since one month i have not been reading books apart newspapers. Ok Ive grapped the Harry potter book (goblet of fire) and that’s it. I think that’s the last i saw†. â€Å"Perhaps if there is some kind of

Attribution Process - 1136 Words

Attribution process McShane Glinow (2008) have proposed attribution process, a different perceptual activity, helps us interpret the world around us. The attribution process involved deciding whether an observed behavior or event is caused largely by internal or by external factors. The perceptual process of deciding whether an observed behavior or event is largely caused by internal or external factors. As Luthans (2008) said, attribution refers simply to how people explain the cause of another’s or their own behavior. There are two general types of attributions that people make: dispositional attributions, which ascribe a person’s behavior to internal factors such as personality traits, motivation, or ability, and†¦show more content†¦Self-serving bias can occur at school and workplace. For example in school when the students can good result in the exam they will say â€Å"I’m a good student and I study hard†. But when they fail in the exam they will b lame the lecturer and say the lecturer is not good don’t know how to teach or say the lecturer does not like them so give them fail. Whereas at the workplace when the employees have a serious accident because of occupational but then employer say the accidents is the employees own actions and do not take any responsibility on the accidents’. If the student does well on the test, he or she is more likely to believe that his or her own ability and/or effort (things under the student’s control) were the reasons for success. However, if he or she receives a poor grade on the test, the blame will fall on external factors such as luck, difficulty of the task, or uncooperative others. For example he or she might claim that the professor made up an unfair test or the student could claim that the lighting in the room was too dim so the student couldn’t focus. The difference in perceptions between professor Aderson and his class. 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MK Consumer Behaviour Analysis - Solution is Just a Click Away

Question: Discuss about the MK Consumer Behaviour Analysis. Answer: Introduction Michael Kors Holdings Limited or MK is a known brand in the global market. MK is known for its high quality luxury products. The product of MKs are considered as status symbol and the target customers for MK are male and female population from upper class. The company was established in New York by Michael Kors and since then it has expanded in various developed nations (Thogersen, 2007). The company does not have direct stores in various countries. However, the high end fashion stores would usually have a good collection of MK products. There are a lot of fashion retailers in Australia that sells MK products. This report would focus on the ladies bag of MK that was launched in the year 2015. The bag is priced at 400 AUD. The bag is a medium size ladies side bag which the company has termed as Raven Medium Leather Messenger Bag. The link to the bag: https://www.michaelkors.com/raven-medium-leather-messenger-bag/_/R-US_30F6GRXM2L?No=1color=0507 MK would always charge a premium price for its products. The basic philosophy of the company is to target the high end customers that value luxury. The company has established a niche in the market. The company realizes that MK products are not the mass products and therefore it has a specific positioning in the market (Tseng, 2012). The ladies bags and the other products of MK are associated with fashion, luxury and status symbol. The consumer purchase decision for MK products are not driven by impulse. Instead, the consumers may want to buy the MK product to satisfy their upper level needs or self-esteem needs. It would be interesting to analyze the consumer buying decision process for MK. Five stages of consumer decision making process The purchase is only the visible part of a more complex decision process created by the consumer for each buying decision she makes. Typically, any consumer would pass through the five stages of consumer decision making process before making the purchase decisions (Michelle, 2006). These stages could be observed for the necessity products as well as the luxury products. The five stages of consumer decision making process for a female customer in the age group of 30 to 35 years can be discussed as: Need recognition The basic philosophy of marketing and consumer behavior analysis is that the needs cannot be created. The marketers can only make people realize their need. The need recognition or problem recognition is the first stage of consumer decision making process (Kaiser, 2005). This is the stage in which the consumers realize their needs. There could be both internal and external drivers of need recognition and the need in turn can be classified as functional need, social need or the need of change. The need of MK purse can be classified as the social need. This need comes from a desire for integration and belongingness in the social environment or for social recognition. Typically, the need recognition for any product would be at any one level of the Maslow need hierarchy (Blankson, 2010). It is observed that need of luxury products would often be at the higher levels. The Maslow need hierarchy levels for MK purse can be shown as: Level 1: Physiological needs Basic Needs Necessity products/ E.g. Food Food, Clothing, and Shelter Level 2: Safety Needs Basis Needs Necessity products. E.g. House Basic Safety Shelter Level 3: Love and Belonging Needs Necessity products or Luxury Products. E.g. Pet Family, Children Level 4: Self Esteem Needs Mostly: Luxury Products/ Items/ Services. E.g. CAR Self-Ego and Satisfaction Level 5: Self Actualization Needs Mostly: Luxury Products/ / Services. E.g. MK Bag Personal Satisfaction For MK Bag, the consumer would have the need of social recognition to get personal satisfaction with high end product that has great social acceptance. Information Search The Information Search is the second step of customer decision making process. The need recognition phase is the problem phase and once the problem is identified its time for the consumer to seek information about possible solutions to the problem (Mangold, 2011). The consumer can use the internal and external sources to get the information about the products or services. The internal and external sources of Information Search can be discussed as: Internal sources of Information Search This is the information that is already stored in the consumer memory. This information can come from the previous purchase decision (Porter, 2005). For example, the consumer can use the previous experience of luxury bag to make this decision. Typically, the internal search is used for the products where customer involvement is limited. For example, the consumer good products like Rice, Chairs, etc. For the products where the customer involvement is high like cars, fashion bags, the consumers would shift to external sources of information search. The external sources of information search for MK Bag can discussed as: External sources of Information Search The external sources of information search would include the sources like friends, families or other source. The media or the review of other consumers is also an important source of information search (Summers, 2014). For example, the social media platform like Facebook and Twitter can provide the information to the lady who wants to buy the luxury bag. Alternative Evaluation This is the third stage of consumer decision process. This is the stage where consumers has made up her mind to buy a luxury bag (Schmitt, 2009). This is the phase where the consumer may want to evaluate different options. In this stage, the consumer may have the analysis of various competitor products like Louis Vuitton, Prada, etc. As a part of evaluation, the consumer would often select two or three best alternatives and then she would evaluate different attributes of the products. For example: The fashion appeal of various bags offered from MK, Louis Vuitton and Prada The brand name of MK, Louis Vuitton and Prada The style and aesthetics of MK, Louis Vuitton and Prada The comfort with MK, Louis Vuitton and Prada bags The security with MK, Louis Vuitton and Prada bags Once all these attributes are decided and the decision is made, the consumer may have the answer to the best alternative. Purchase Decision This is the stage in which the consumer would actually make the purchase decision. Her decision will depend on the information and the selection made in the previous step based on the perceived value, products features and capabilities that are important to her (Reynolds, 2006). For example, it is possible that consumer liked the style and aesthetics of MK bags more than the style and aesthetics Louis Vuitton and Prada bags and likewise she decides to buy the MK bag. Post-Purchase behavior After the purchase is made, the consumer may want to check the product for future purchase. The opinion and the experience of the consumer would have an impact on the future purchase decisions. The post-purchase evaluation may have important consequences for a brand (Thong, 2012). A satisfied customer is very likely to become a loyal and regular customer. Therefore, it can be said that this phase is critical from the perspective of brands. In this case, MK has to ensure that excellent customer service is provided to consumers who buy MK products. Internal and Situational factors influencing consumer decision making process There can be various internal and situational factors that can affect the consumer decision-making process (Abdullah, 2010). The major internal and situational factors for the purchase of MK bag can be discussed as: Internal factors The internal factors are the important factors that influence the consumer purchase decision of luxury products. The internal factors would include the factors like motivation, personality and attitude of consumers. The key internal factors that could have an impact of the consumer for the purchase of MK bag can be discussed as: Motivation: If the consumer is motivated to buy the high end luxury bag then she would end up buying it Attitude: If the consumer feels that high end luxury bags provides greater social acceptance then she can buy MK bags (Larsen, 2002) Personality: If the consumer has the outgoing personality and she wants to spend on costly products, she can buy MK bags Situational factors The situational factors are the external factors that are not driven by the internal stimuli of consumers. These are the factors that brand or organizations can manage and consumers may not have direct control or over these factors (Gronroos, 2011). However, the situational factors can also affect the consumer decision making process greatly. The situational factors that could have an impact of the consumer for the purchase of MK bag can be discussed as: Retail store environment: The consumer may want to buy the MK bag. However, if the store environment is not good, she might actually not go ahead with the purchase decision (Joseph, 2010). Retail executives appearances: The consumer purchase decision could also be impacted by the appearance of customer executives at retail store (Westaby, 2005). Therefore, it is often said that it is important to establish a good rapport with consumers. The normal meet and greet could also have an impact on consumer purchase decision. Recommendations for Michael Kors Holdings Limited The Michael Kors Holdings Limited should realize the importance of relationship marketing in the selling and branding of luxury products. The customers would be ready to spend 400 AUD for a bag only when they get a real value from the product (Schott, 2011). It is also important to mention that the customer value could vary across different customer segments. However, the good thing for MK is that it has a niche customer segment and the company is not required to develop multiple strategies to reach out to multiple segments. It is recommended that the company must continue to focus on the niche market of high-class customers (Thadani, 2011). The specific recommendations for Michael Kors Holdings Limited can be discussed as: It is recommended that MK should strongly focus on the aesthetics and interior of its stores. The consumer can have negative impression of the impression inside the store is not good. The color of the walls should be attractive and the store should be located in a good area where customer can reach easily (Chung, 2011). The other would include the valet car parking, effective air conditioner and lightening etc. It is recommended that the Michael Kors Holdings Limited should consider its customers as the valuable assets. The target customers for MK are the high end customers. These are the customers that demand special attention. (Frambach, 2011) It is suggested that MK should have smart, educated and talented resource as its executives. It is important that the consumers should get a good feeling when they interact with customer executives. At the same time, the store executives should be knowledgeable about the various products of the company (Torres, 2011). MK should have a centralized training where it trains all the customer service executives. It is recommended that Michael Kors Holdings Limited should use technology to analyze the changing patterns of consumer behavior. It is important to mention that customers preferences keeps on changing and it is important that the organizations should be willing to change themselves with the change in industry (Juric, 2013). MK should use the Internet and social media tools to analyze changing customer preferences and taste. A better understanding of customer taste and preferences would enable MK to have a unique connection with its customers (Best, 2010). For example, the company should use the ERP systems to analyze the customer data. The company should focus on specific campaigns and marketing strategies to focus on the internal factors that affect the consumer decision process. The relationship marketing approach would help MK to take its customers as its partners (Hwang, 2010). For example, the company should mail greetings to customers on birthdays and anniversaries. Conclusion The above report discusses the consumer behavior analysis for Michael Kors Holdings Limited. The report focused on the ladies bag of MK that was launched in the year 2015. The bag is priced at 400 AUD. The bag is a medium size ladies side bag which the company has termed as Raven Medium Leather Messenger Bag. The company can use the insights from the five stages of consumer decision making process to develop future marketing strategies. The report discusses the internal and situational factors that have an impact on consumer buying behavior. A better understanding of customer taste and preferences would enable MK to have a set of loyal customer base. MK has established a good differentiation in the market with the focus on unique products attributes. It is important that the company should also focus on the service attributes. The better understanding of consumer sentiments and improve customer service would enable MK to continue with its differentiation strategy in the global market . References Arts, J.W., Frambach, R.T. and Bijmolt, T.H., 2011. 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